December 11, 2006

Can this be the fast-food, portion-control future?

- There's a new concept in dining that will hopefully change the way many of us eat.

Ummba Grill at Westfield's Century City Mall has a unique motto, "Pay by the pound." Rather than get the standard triple portions like many establishments, Ummba Grill let's you choose how much food you want to eat. They weight it, you pay it.

The meats are rotisserie style and the sides consist mostly of colorful produce dishes, such as salads, steamed vegetables, and vegetable combinations. While you'll find rice, bread and other grains, there are so many healthy produce choices to choose from.

If you want a perfect three ounce portion of salmon with salad, vegetables, etc., it's easy to order and pay your way. It's great for your waistline and your wallet.

Owner Sia Amiri says with this type of concept, the price is right. The average plate costs $10-12. With plans to open more healthy eateries, Amiri got the idea after seeing a similar concept in Brazil, along with noticing what great shape the Brazilian's are in.

Ummba Grill
Westfield's Century City Mall: Upstairs Food Court
10250 Santa Monica Blvd.
Los Angeles CA

Let's hope the concept works out.

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