February 22, 2010

Studies show calorie postings affect consumer choices, not bottom line

Ohio State UniversityImage via Wikipedia

I have been saying this for a while. Posting nutrition information is good for consumers and business.

From QSRweb.com: Studies show calorie postings affect consumer choices, not bottom line: A recent Ohio State University study provides more evidence that consumers do pay attention to calorie counts of meals when they are provided conveniently.

The study collected data about choices consumers made among 12 entrees offered at a university dining center that operates much like a QSR. Researchers found that when nutrition information was provided at the point-of-purchase, sales of high-calorie entrees dramatically decreased, while sales of lower-calorie items substantially increased. After the nutrition information was removed, sales of the higher-calorie items gradually increased again.

Of significance to operators, sales did not decline during the study, said Gail Kaye, one of the study's authors. The revenue per entree sold remained consistent before, during and after the nutrition information was offered. This finding could help reduce qualms of restaurants hesitant to offer calorie information to consumers for fear that sales would decrease.
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