March 26, 2009

Toxic food assets

Two years ago I told you fast-food and chain restaurants were in trouble.

The portions were too big, too over priced, and too unhealthy.

Those restaurants are just like Wall Street. Their excesses were disguised for only so long. Now with a contraction in the economy, the emperor is exposed. Those restaurants cannot increase sales by opening another 1,000 stores next to schools and in the inner city.

It's not surprising Americans have stopped going to the over-fried, over-red meat, over-portioned fast-food restaurants. It's too expensive for your wallet and for your health.

Two stories this week have come together for me: 1) a study that links eating red and processed meat with increasing your risk of dying prematurely, and 2) restaurant chains are struggling so they have lowered the price on a couple their entrees.

Why over-pay at a chain restaurant and eat unhealthy food? Many Americans are choosing to say no.

The industry must expunge those toxic food assets, just as Wall Street needed to.

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