March 30, 2009

Most people can't find calorie information

Do you want calorie information at your fast-food restaurant? Most people couldn't or wouldn't find it.

This from the Washington Post:

Researchers from the psychology department at Yale University hung out in a handful of fast-food eateries (McDonald's, Burger King, Au Bon Pain and Starbucks) in Manhattan's Upper West Side; New Haven, Conn.; and Connecticut suburbs of New York City, keeping an eye on customers' behavior. Of 4,311 people they observed, only six looked at the nutrition information provided by the restaurant, whether it appeared on a poster, in a pamphlet or on a special touch-screen computer.

The authors of the study, which appears in the April issue of the American Journal of Public Health, say their findings suggest that nutrition information needs to be made more prominent, even added to menu boards. Moves are afoot in Maryland and several other states to require chain restaurants to provide nutrition data; restaurants argue that that information is already available by request at restaurants and on their Web sites. More...

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