March 18, 2007

Kids say "SuperSize Me"

Are your kids on their way to obesity?

When asked to name their favorite restaurant, most 6 to 17 year-olds, say McDonald’s by a wide margin.

Subway and Chuck E. Cheese finished in the top 3 restaurants, according to a recent nationwide study by Dallas-based research and consulting firm Decision Analyst. Earlier this year, Decision Analyst conducted a nationwide survey for Hypothesis called “KidZone.” Conducted quarterly, it measures attitudes, habits, and desires of adolescents and teens.

Boys and girls were asked to list their three favorite restaurants. McDonald’s was named top restaurant by 42% of respondents, Subway by 19%, and Chuck E. Cheese by 17%.

Among all age groups, McDonald’s was most popular among boys 6 to 8 years old, with 80% of those respondents choosing McDonald’s first.

The restaurant is least popular with girls aged 13 to 17, with only 19% of those respondents favoring McDonald’s.

Following these restaurants in popularity were Pizza Hut, Taco Bell, Burger King, Wendy’s, Olive Garden, and Applebee’s.

At the bottom of the list, which included 35 restaurants, were Romano’s Macaroni Grill, Jack In The Box, and On The Border.

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