Hardee's rolled out its new Country Breakfast Burrito -- two egg omelets filled with bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy, all wrapped inside a flour tortilla. It's guaranteed to quench your appetite and maybe your life.
The Center for Science in the Public Interest, an advocate for nutrition and health, has called the Hardee's line of Thickburgers "food porn."
The burrito contains 920 calories and 60 grams of fat.
The group's senior nutritionist, Jayne Hurley, said the burrito was "another lousy invention by a fast-food company."
The "country breakfast bomb," as she called it, represents half a day's calories and a full day's worth of saturated fat and salt, to say nothing of cholesterol.
"That's all before 10 o'clock in the morning," she said.
Even Hardees' chicken salad -- topped with onion rings and crispy chicken -- has 1,100 calories and 83 grams of fat.
Hardee's makes no apologies.
"We don't try to hide what these are," a spokesperson said. "When consumers go to other fast-food places they feel like they've got to buy two of their breakfast sandwiches or burritos to fill up. This is really designed to fill you up."