As economy slows, people reach for the least nutritious food

From McDonald's McDonald's Sales Up 8.2% in October McDonald’s October comparable sales increases by segment were as follows: U.S. up 5.3% Europe up 9.8% Asia/Pacific, Middle East and Africa up 11.5%

OAK BROOK, IL – McDonald’s Corporation announced today that global comparable sales rose 8.2% in October. Systemwide sales for McDonald’s worldwide restaurants increased 5.4% for the month, or 9.9% in constant currencies.  McDonald’s Chief Executive Officer Jim Skinner said, “McDonald’s strong October sales show that we are delivering what customers count on from McDonald's – choice, variety and high-quality food and beverages at affordable prices." U.S. comparable sales increased 5.3% in October due to the enduring appeal of McDonald’s breakfast, recent product introductions such as Southern Style Chicken, compelling value throughout the menu and the continued popularity of McDonald’s Monopoly game. In Europe, strong performance in the U.K., France and Russia and positive results in nearly all other markets drove a comparable sales increase of 9.8%. Unique menu items and promotions as well as everyday value options continue to resonate with customers and drive results. Comparable sales were up 11.5% in Asia/Pacific, Middle East and Africa, driven by robust sales growth in Australia and broad-based strength throughout the segment. Locally-relevant menu choices, branded affordability, and extended hours fueled the segment’s October sales.