January 9, 2013

Pepsi targets kids

Marketing cigarettes to children is prohibited, so why can Pepsi continue to market colored corn syrup to kids?

Pepsi’s “Live for Now” campaign is the Joe Camel of soda marketing to youth:

"Soda consumption is a major contributor to adolescent obesity. Fortunately, soda consumption has been declining recently, presumably as a result of adverse media attention and policy initiatives like the ban on most sugar-sweetened beverages in schools.

Pepsi’s Live for Now campaign, like the infamous Joe Camel campaign used by R.J. Reynolds, is designed to prey upon these adolescent vulnerabilities in an effort to reverse declining consumption trends as well as to market a particular product."

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