March 22, 2010

Is orange juice, orange juice?

I stopped drinking orange juice a couple of years ago, when I realized it's basically a "natural" very sugary drink. Now I find out it's not even natural.

From Traditionally the flavor of processed orange juice depended only on the oranges squeezed. Now the flavor is sourced from all parts of oranges everywhere. Many consumers would be shocked and disappointed to learn that most processed orange juice, a product still widely perceived to be the definition of purity, would be undrinkable without an ingredient referred to within the industry as “the flavor pack.” Read more...

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