April 1, 2009

A spring sighting of the future

Today I saw a glimpse of the future.

It's extremely limited. It's disguised by the economy, but clearly it's the aroma of better times ahead.

What is it? Chipotle -- which I reported as one of the worst restaurants in the world, for its large portions, high calorie foods -- has now seen the dawn of the new world. A world where Americans are demanding smaller portions at appropriate prices, aka RightSizing in America.

The Westwood Food Blog reports:

So here's what's happening. Local Chipotle outlets will, over the next week or so, be rolling out a newly re-structured menu. There will be pozole in a couple different varieties and a kid's menu (which was always available, but had to be asked for). The existing menu will be "reconfigured" (Arnold's word) in order to showcase the diversity of plates available through a careful reading of the board. And there will also be a new section offering smaller portions at low prices -- single tacos, for example, served a la carte.

"We're calling it our 'low-roller' menu," Arnold told me, laughing. "The days of the high-roller look like they're going to be over for awhile, so this was our answer."

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