May 17, 2008

And the winner is...a loser!

To track how restaurants keep us fat I subscribe to the PR releases of restaurants. Day in and day out it is one new release after another of more fat, more calories, more beef and more bull.

Sometimes it's all wrapped up in a charity bun still dripping in saturated satire and spinkled with happy salt.

This week it's the Chili's Smokehouse Bacon Burger Showdown.

Amazingly, at Chili's the Bacon Burger won(?) the challenge.

Now think about this for one minute. The bacon burger that won has 1,530 calories without the ranch dressing. Add the dressing and fries and this meal has more than 2,100 calories. A normal male adult should have less than 2,000 calories for the entire day.

Nobody wins with that burger!

DALLAS, May 15 /PRNewswire/ -- "He's at the 10, the five ... he could go all the way!" Drew Brees, quarterback of the New Orleans Saints scored in the Chili's Grill & Bar(R) Smokehouse Bacon Burger Showdown, earning him $10,000 for his charity, The Drew Brees Foundation.

"It was such an honor to work with Chili's on this great campaign," said Brees. "I am excited that my burger, the mouth-watering Southern Smokehouse Bacon Burger won this contest, and am extremely grateful for the opportunity Chili's has provided me to give back to my Foundation."

The campaign, which began in late January, allowed guests to go online to Chili's Web site to vote on their favorite Smokehouse Bacon Burger. Additionally, guests could enter to win an all-expense-paid trip for two to any 2008 regular season pro or college football game and team helmets autographed by Brees, Minnesota Vikings' running back Adrian Peterson and Philadelphia Eagles' running back Brian Westbrook.

Brees' winning burger, the Southern Smokehouse Bacon Burger, was up against Peterson's Jalapeno Smokehouse Bacon Burger and Westbrook's Triple-the-Cheese Bacon Burger, respectively. Each player was vying for a chance to donate to their charity of choice. The Drew Brees Foundation provides care, education and opportunities for children facing adversity.

"Chili's greatly appreciates the participation of these world-class athletes that helped promote our popular mouth-watering Smokehouse Bacon Burgers," said Todd Diener, president of Chili's Grill & Bar. "We are honored that the proceeds from this campaign will serve the children of New Orleans and continue to strengthen this great city."

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