Yes, that's right. The company that gave you 3,000 calories in a bucket is looking to change its ways.
Its core business remains fried chicken on the bone. But disappointing U.S. sales last year "underscored the need for dramatic change," CEO David Novak said.
The changes are an acknowledgment by the company that its major U.S. businesses are in need of rejuvenation to meet changing consumer tastes...
Consumers don't want a bucket of lard. Chicken and turkey can be the healthiest of foods. KFC bring back a better chicken.